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Understanding the user is key for any service and product. This is the key to meeting the needs of current or potential users. This is done in 3 different ways: interview, observation and immersion. Each requires the implementation of a specific protocol. You experience each of its methods. You continue with the ideation, the prototype design and the test. During this workshop, you follow the 5-step process of the User Research Sprint with its tools to be able to replicate it in your environment. This is the essential Product Discovery step to maximize the value brought to end users during product development while minimizing the risks associated with its launch or that of a feature.
You become a certified user researcher.
Only the facilitated online (equivalent to 37H) is available in inter-company trainings. It consists of 6 weeks with 8 asynchronous modules, 6 video conferences.
Develop sites and apps that will better meet user needs.
Allow the UX design team to create user flows and wireframes that meet such needs more quickly.
Increase the return on investment of the IT service by avoiding iterations.
Canvases and electronic method cards to replicate this sprint.
Share a method with artifacts and a process to gain internal efficiency.
Better understand the needs and job-to-be-done of current or potential users.
This maximizes the value designed for the end user and therefore a better ROI for the organization.
Anyone wishing to develop their ability to empathize with users to better innovate by being human-centered: Web : UI / UX designer, webdesigner, webmaster, web developper ; DSI : digital project leader, product manager, product designer, product owner ; Marketing : innovation lead, product manager, experience designer, brand designer ; RH : CSR manager, transformation manager, training.
These objectives are aligned with the certification skills framework Innover et transformer and the framework designguides.org
Click to discover the program in details
The UX researcher is a key role in innovation and transformation. They provide a key skill in understanding users. They work with design thinkers and UX designers, but they don't do this empathy work for them. It has to be teamwork. The design team delivers a user-validated value proposition based on this user research. The UX design team delivers functionalities made tangible with wireframes also from UX research. This hybrid programm is equivalent to more than 21H of training. It consists of 7 gamified asynchronous modules & 4 viso conferences over lunch time and 1 full day remote.
The user research sprint has been designed for efficiency and in iteration to gain empathy and better identify the needs and job-to-be done of users. The next 2 steps, brainstorm & prototype, are experienced to focus on the last one : test Such a user research sprint is complementary to a design thinking sprint or a UX design sprint.
Identify stakeholders. Convince strategic players. Interview internal stakeholders. Do your documentary research. Define the research objectives.
Choose your survey method. Select attendees. Ethical and deontological issues. Set locations, time and budget.
The selective interview, Identify themes and sub-themes. Prepare your interview guide. Conduct your semi-structured interview. Synthesize.The different observation methods and their contributions. Conduct a "fly on the wall" observation. Immersion or self-observation. The User Journey map.
From the survey to the key need. Use an empathy map. Use a discovery map. The persona.
Key insights. Job-to-be-done. Investigation report.
Brainstorm solutions to identified needs. Prototype them. Testing such solutions remotely or face-to-face.
Successful practice assessments and an online test will allow you to be certified with a digital certificate, which can be integrated into your LinkedIn profile, attesting to your new skills. E-coaching: in the next 3 months you can ask 3 advice by email to your trainer.
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Transformation catalyst enjoying facilitating and coaching teams with human-centered mindset and approaches to co-design value-driven strategies, organizations, products & services in complex cross-functional, multicultural, entrepreneurial, technological & fun environments. Support in cultural & digital transformation (V model versus agile).
Supporting the managerial transformation at the individual, team and organization levels with tailored creative leadership programs.
High energy | enthusiast | open minded | entrepreneurial | human centered | supportive | out of the box | conceptual thinking | divergent-convergent | see-connections | problem solver | result-driven | perspectives seeker | persistent | business sense | engaging | authentic | fun
[[en]]To help those least helped in this health crisis, those looking for work and the self-employed can choose the price of the design thinker workshop.[[fr]]Pour aider les moins aidés dans cette crise sanitaire, ceux en recherche d'emploi et les indépendants peuvent choisir le prix de l'atelier design thinker.
The learners' feedback invites us to develop learning by doing workshops in iteration meeting their evolving needs. You are invited to apply filters per training type and audience since June 2020.
Choose which key role of our innovation & transformation model you would like to play in an organization. And you gradually follow the training courses to acquire the skills required to become one.
The Design Strategist is co-responsible with the Design Team to design and validate the Value Proposition with the users. He/she the competencies to design a human-centered Value Proposition, a Business Model. He/she has an adaptive leadership. The Sprint Facilitator helps him to facilitate the design thinking, business model and brand design sprints. The Agile Team Coach helps the teams to become high-performing.
The Product Designer is co-responsible with the UX Development Team to design and validate the digital solution with the users. He/she has competencies in UX, UI and service design to interact with his/her teams. He/she has an adaptive leadership. The Sprint Facilitator helps him/her to run some UX or service design sprints. The Agile Team Coach helps the teams to become high-performing.
And you publish it on your linkedin profile to gain visibility & credibility. Of course, it requires practising again and again. We help you to accelerate your growth with your new competencies!
We share with you news of the network, some good practice in innovation & transformation and the latest projects we did.
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